The Dragon Rouge Spring Seminars

Spark Create React

21st & 22nd March 2018

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A series of stimulating sessions in which we’ll discuss everything from the power of emotion in branding and how to humanise your brand to the paradox of packaging and how brands can face the challenges of a hyper-connected world.

These free-to-attend sessions are a chance for us to share our thoughts, insights and knowledge – and invite you to share yours – on important issues relating to brand, design and innovation.

We’d like you to join us this March for as many sessions as you can.


Wednesday 21st March 2018

Keeping up with Generation Z

09:30 – 11:30 (registration 09:00)

How to go beyond the clichés and stereotypes to truly connect with digital-natives

Updated for 2018

Generation Z will make up 40% of all consumers by 2020. Having only just developed a decent understanding of Millennials, many marketers are still in the dark about what drives Gen Z consumers and how to talk to their needs, wants and desires. We’ll show you how to grab their attention and tell you about their morals and values – and how best to speak to them. While the emergence of Gen Z can cause a lot of uncertainty, it also represents a massive growth opportunity for brands who are truly willing to engage on a deeper level with Gen Z.

What we’ll cover:

  • Gen Z tribes - true attitudes, beliefs, aspirations and the issues they are facing
  • How to communicate your brand successfully – the ‘where’, ‘what’ and ‘how’ of communicating to the visual generation

Who should attend?

Professionals with a commercial interest in conquering the elusive Gen Z: design, insight, marketing, communications, R&D and beyond.

A Feast of Future Food

12:30 – 14:30 (registration 12:00)

Winning themes and rich seams for food and drink brands’ future success

Updated for 2018

New fusion? New tailoring? New ‘clean’? New format and function? The food trends universe: the goodies, the baddies, the ‘hot right now’s and the ‘passés’ become ever more unpredictable and even faster to change. In this updated session from the Autumn preview, we report on key trends and themes shaping food and drink in the next year and beyond. Taking in an expansive landscape and diving deep into the latest language, claims and ingredients.

What we’ll cover:

  • The most influential trend themes and how they influence multiple food and drink categories
  • The moveable feast of brands’ evolving visual and verbal language
  • Broader category trend drivers and how these are morphing and melding over time

Who should attend?

All marketing professionals (insight, marketing, innovation, communications and R&D) operating in the food and drink sector.

Thursday 22nd March 2018

Humanising your Brand

09:30 – 11:30 (registration 09:00)

The importance of emotion and personality in building powerful brand experiences. 

At their best, brands can humanise businesses, making them more relevant and relatable. So why are so many businesses seemingly adept at dehumanising brands? As the gap between companies and the people they exist for gets ever narrower, and the expectation for openness and conversation from brands increases, the ability to be able to connect emotionally and more naturally is becoming ever more acute. But what does it mean to be ‘emotional’? What does it take to humanise your brand? In this seminar we’ll explore the power of emotion in branding and communications and showcase the techniques and tools brands use to build deeper and more real connections.

What we’ll cover:

  • Why emotion matters: the growing case for change in how brands create experiences and communicate with people
  • The end of the line: the reason why we should stop thinking B2B and B2C
  • Analysis and learnings from leaders: who’s leading the field in this space and what’s the secret behind their success?
  • The techniques and tools we use to build more emotion and personality through your brand experience

Who should attend?

All marketing professionals (insight, marketing, strategy, design, innovation, experience, communications and R&D) looking to get ahead in brand development, positioning, expression and overall experience for FMCG and service brands.

Paradox of Packaging

12:30 – 14:30 (registration 12:00)

Brand design is more important than ever, and in a hyper-connected world faces more challenges than ever. How do brands navigate the contradictions?

Major changes in the role of different communication and distribution channels means that brand design influences purchase more than ever. How does a pack represent a brand effectively for direct to consumer ordering on mobile devices, whilst also engage a customer for impulse purchase at POS? Will restrictions on single-use packaging lead to major changes in consumer behaviour?

What we’ll cover:

  • The value of creating a consistent 'brand universe' rather than a 'packaging-first' brand design
  • How to move towards a more sustainable 'circular' mindset when designing brands – whilst still benefitting from impact recognition, impact and loyalty.
  • The new 'moments of truth' within the customer journey; when and how packaging can add real value 

Who should attend?

All marketing professionals (insight, marketing, design, innovation, communications and R&D) responsible for brands who are looking to win in the evolving packaging environment.


Rosie Brodhurst-Hooper

Consumer Planning Director

Rosie has been helping brands plan ahead for the last ten years, and loves to simplify through rigorous and extensive exploration.

Ellie Dent

Consumer Planner

Ellie has positioned her career at the intersection of design & consumer; delivering creative strategy to local and global brand design projects, with the aim of improving customer & consumer experience.

Kate Waddell

Head of Insights and Innovation

Kate's expertise is in turning trends, consumer insight and commercial priorities into effective brand innovations. She’s worked across diverse categories, from healthcare to craft beer; coffee shops to cosmetics, spanning multiple markets and innovation challenges.

Mitra Powell

Associate Director

Mitra brings over 20 years international experience of brands and consumer insight across multiple developed and emerging markets to get to pin sharp strategic thinking and inspiring innovation solutions.

Ant Cox

Head of Strategy

Ant's role is to help brands grow through better understanding and ownership of what makes them different, applying smarts and creativity to challenges in sectors from telecoms to tech retail, from banking to beer.

Becky King

Creative Director

Becky is a strategic creative director who enjoys the challenge of building and bringing to life complex brands, across the full brand experience.

David Beare

Creative Director

David is a hybrid creative director and creative strategist with a proven record of success in branded content, 360 brand activations and branded experiences.

David Partington

Senior Consultant

David started his career as an advertising copywriter before turning his hand to strategy at a number of leading consultancies in both London and Amsterdam. He now takes the strategic lead across several of our major multinational accounts.

Dave Robinson

Creative Director

Dave has over 15 years experience spanning the disciplines of Branding & Packaging. Working on a variety of projects from small scale to large European projects to Global projects managing the process from idea creation to artwork delivery.

Manisha Mistry

Design Director

A consumer design director with her greatest expertise revolving around the worlds of branding, packaging and brand world creation, Manisha Mistry believes in innovation by design, committed to growing brands and creating brands worth remembering.


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If you have any questions or comments, we’d love to hear from you:

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+44 207 262 4488